Muslim Aid today held a meeting with the senior editors and reporters from the Pakistani media to seek their cooperation in raising awareness for Muslim Aid’s £2 million Emergency Flood Appeal for Pakistan. Muslim Aid appealed to the media to use their communication channels effectively to bring donors and NGOs together to help the flood affected people of Pakistan.

A Spokesperson for Muslim Aid said: “Within Pakistan there is a lot of potential, energy and goodwill to deal with the floods. This emergency has tested the hospitality, generosity and humanitarianism of Pakistanis. In their hour of need, the donor community needs to reciprocate this spirit and act fast to make Muslim Aid Emergency Appeal successful.”

Muslim Aid is currently on the ground providing rehabilitation and emergency relief items, including water and medical services in the worst affected districts of Nowshera, Charsadda and Mianwali of North-west Pakistan.

Muslim Aid will continue to strengthen its relief efforts as further rainfall is expected to cause more devastation in the region. The Spokesperson added: “It is important for the Government of Pakistan to develop a long-term strategy to address food security, infrastructure rebuilding and maintaining supplies of essential services.”

- Ends –

Notes to Editors

• Muslim Charities in the UK have led the rapid response to the Pakistan Emergency. Muslim Aid was amongst one of the first charities to launch an Appeal for the Pakistan floods on 30 July. On 3 August 2010, Muslim Aid upgraded its Appeal from £100,000 to £2million.

• Muslim Aid is a UK based relief and development agency established in 1985 and working in over 70 countries with field offices in Bangladesh, Bosnia, Cambodia, Gambia, Indonesia, India,  Iraq, Jordan, Kenya, Lebanon, Pakistan, Somalia, Sri Lanka and Sudan.  Muslim Aid works with all in need, regardless of their race, religion, gender, nationality or political opinion. Muslim Aid programmes include emergency relief; capacity building through water, sanitation and health programmes; education and skills training; micro-financing and income generation and orphan care. Apart from supplying practical help, Muslim Aid tackles poverty by developing sustainable solutions, advocating for a more just and sustainable future.

• For further information about the work of Muslim Aid and its overseas field branches, please visit Muslim Aid website at www.muslimaid.org or contact Communications Manager Michelle Davis on +44 0207 377 4200 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it