Chairman of Muslim Aid, Sir Iqbal Sacranie addresses the audience at the Ramadan 2010 campaign launch

Muslim Aid today launched its 2010 Ramadan campaign to coincide with the 25th anniversary of the charity. A media briefing was held at the Muslim Aid head office in London, to raise awareness and funds for its programmes and appeals for some of the poorest people across the world. This year’s “What will you give this Ramadan” campaign will focus on a number of key programmes ranging from ‘feed the fasting’, to healthcare, education and childcare support.

Muslim Aid hopes to build on the success of last year’s campaign which raised an impressive £3.2 million from its donors. Welcoming the beginning of Ramadan, the Chairman of Muslim Aid, Sir Iqbal Sacranie said: “We have set a higher target this year and Insh’Allah hope to raise up to £4 million from our generous donor community. Now, more than ever, is the time to keep in our hearts and minds the 1.02 billion people in the world who are without food and proper nutrition. This Ramadan we have an additional responsibility for the displaced community in Pakistan to provide emergency relief from food, water, medicines and shelter.”

This year the Zakat, Sadaqa and Zakat-ul-Fitr received from donors will provide meals and food packages to people in over 57 countries. It will also provide a lifeline for some of the poorest people across the world to enjoy the blessings of the holy month of Ramadan.

From left Jim Fitzpatrick, MP for Poplar and Canning Town; Sir Iqbal Sacranie; S M T Wasti, Secretary of the Board of Trustees and Syed Sharfuddin, CEO of Muslim Aid

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Notes to Editors

• The Muslim Aid Ramadan campaign runs parallel to the emergency appeal for Pakistan launched last week and other campaigns launched for emergency relief in different regions.

• A number of community Iftar dinners and fundraising initiatives, including live TV appeals have been scheduled in August and September 2010 in the UK to help raise funds for Ramadan and the Pakistan flood appeal.

• Muslim Aid is a UK based relief and development agency established in 1985 and working in over 70 countries with field offices in Bangladesh, Bosnia, Cambodia, Gambia, Indonesia, India,  Iraq, Jordan, Kenya, Lebanon, Pakistan, Somalia, Sri Lanka and Sudan.  Muslim Aid works with all in need, regardless of their race, religion, gender, nationality or political opinion. Muslim Aid programmes include emergency relief; capacity building through water, sanitation and health programmes; education and skills training; micro-financing and income generation and orphan care. Apart from supplying practical help, Muslim Aid tackles poverty by developing sustainable solutions, advocating for a more just and sustainable future.

• For further information about the work of Muslim Aid and its overseas field branches, please visit Muslim Aid website at www.muslimaid.org or contact Communications Manager Michelle Davis on +44 0207 377 4200 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it