Muslim Aid Media Centre


Muslim Aid Volunteers get Packing for National Ramadan Campaign

International British charity Muslim Aid has launched a national Ramadan Campaign with the support of Asda superstores across London, Birmingham and Manchester. The campaign will see Muslim Aid volunteers give their time to help customers at Asda stores pack their shopping at till points and in return raise money and awareness to tackle global poverty.

The campaign, launched on 19 July at Asda’s Hounslow store in London, will raise funds for projects that aim to provide food security and long-term sustainable solutions to disadvantaged communities across the world.

In 2010, Muslim Aid spent over £470,000 on its ‘nutrition’ programme in over 40 countries to support people living in regions hit by extreme poverty. The Charity’s ongoing projects to tackle poverty include providing shelter, healthcare, education, child sponsorship, skills training and livelihood support. Muslim Aid also provides a microfinance programme for the very poor and to help sustain and develop small businesses. Donations received at Asda stores will go towards the work carried out by Muslim Aid to make a real difference to people’s lives.

As part of the campaign, Muslim Aid will be distributing 10,000 Iftar food packs, which have been donated by Asda, to Mosques near some of their larger stores. The packs are a way to remind people of the Iftar packs Muslim Aid aims to distribute to the fasting poor across the world during Ramadan.

Welcoming the campaign, Dr Muhammad Abdul Bari, a member of the Executive Committee of the Board of Trustees of Muslim Aid said: “The Holy month of Ramadan is a blessing for the whole of mankind. In this month, Muslims abstain from food and water from dawn till dusk and experience what it is like being hungry and thirsty. Ramadan reminds people to think about poverty and hardship and reflect on how we in Britain can share our happiness with those who are less fortunate than us elsewhere. It is therefore most appropriate that one of Britain’s biggest supermarket chains has agreed to work with Muslim Aid, one of Britain’s leading Muslim charities. Together, we can make a huge difference to disadvantaged communities worldwide.”

Helen Yates, Customer Planning Manager for the ethnic ranges in Asda, said: “We’re happy to have Muslim Aid volunteers raising funds for such worthy cause at Asda stores. With the support of our customers, we hope we can help make a difference to people's lives this Ramadan.”

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• For more information on Asda and their involvement in the Ramadan Campaign 2011, please contact jag@mediareach.co.uk This e-mail address is being protected from spambots. You need JavaScript enabled to view it or tania@mediareach.co.uk This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 0207 751 3333.

• Muslim Aid is a relief and development agency set up in the United Kingdom in 1985 to provide humanitarian assistance to disaster affected countries and to help poor and vulnerable communities overcome poverty. Over the last 25 years, Muslim Aid has expanded its work to cover over 70 countries worldwide. Muslim Aid works with all communities irrespective of faith, ethnic origin or political system. Muslim Aid programmes include emergency relief; capacity building through water, sanitation and health programmes; education and skills training; micro-financing and income generation and orphan care. As well as giving practical assistance, Muslim Aid tackles poverty by developing sustainable solutions, advocating for a more just and sustainable future.  For further information about the work of Muslim Aid and its overseas field branches, please visit Muslim Aid website at www.muslimaid.org or contact Communications Manager Michelle Davis on +44 0207 377 4200 or michelle@muslimaid.org This e-mail address is being protected from spambots. You need JavaScript enabled to view it For more information on Muslim Aid’s Ramadan 2011 Campaign, please contact sultan@muslimaid.org This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 0207 322 4200

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