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Digital Marketing Lead

Job Details

  • Job Type
  • Location
    United Kingdom
  • Salary
    £34,000 - £46,000
    (dependant upon your experience)
  • Closing Date
    April 22nd, 2021
  • Job Description
    Download PDF
    Application Form

Summary of Role

The Digital Marketing Lead is a newly created role within the Income Generation team. This is a really exciting time to join Muslim Aid as we continue to transform to becoming truly digital. As a Digital Marketing Lead, you will be able to see the impact of your work and feel good about the difference you make. You will be responsible for helping develop and implement Muslim Aid’s digital marketing strategy, operational plans, digital campaign activities and website management. The role manages and serves as the main contact for Muslim Aid’s Digital Marketing and online suppliers and has day-to-day management of digital marketing operations budget.

The role will work within the Income Generation Team and support the other Fundraising functions including volunteer fundraising, philanthropy and international programmes teams to maximise online impact.


About the Role

Some of the key responsibilities of this role will be:

  1. To develop and execute Muslim Aid’s Digital Marketing Strategy.
  2. To work with the Income Generation Team to deliver integrated campaigns and ensure Muslim Aid’s key campaigns are reflected in our digital and marketing channels.
  3. To project manage and provide digital marketing expertise on cross organisational projects as required.
  4. To improve the usability, design, user journey and conversion of Muslim Aids website, in conjunction with Muslim Aid’s web development agency.

About You

To be successful in this role, you must have:

  1. A strong understanding of the major technology-driven changes and trends affecting the online media and advertising industries.
  2. Proven experience of implementing direct or digital marketing/fundraising campaigns geared towards British Muslim communities.
  3. A demonstrable understanding of email marketing, SEO, CMS and CRM.
  4. The ability to plan, co-ordinate and deliver objectives and targets with a positive drive to achieve results.

Why you should Apply

If you want to unleash your potential, feel good about what you do and see the impact you can make then this is the role for you.

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