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Muslims and Buddhists in East London Go Bananas! for Fairtrade!

Muslim Aid’s coffee shop The Fair Factory and The Wild Cherry Restaurant, next door to the Buddhist Centre, will be going ‘bananatastic’ – to support small farmers and workers in developing countries who rely on the Fairtrade price to earn a sustainable living and improve their communities.

Behind the fun filled deluge of bananas there is a serious message which concerns all of us.

Harriet Lamb, Executive Director of the Fairtrade Foundation said: ‘We are calling on people to make a simple decision when they shop. By choosing Fairtrade consumers are ensuring producers are given the chance to receive a minimum price and Fairtrade premium, which in turn enables them to earn a decent living and support their families.’

Fairness, equality, honesty and justice are values that all faiths share. There is a rich heritage in Islam of high moral standards, ethics, values and norms of behavior, which guides personal and professional conduct. In the area of business and commerce, Islam obliges buyers, sellers and consumers to act honestly, fairly and with integrity in their daily business practices – business is not something that can be treated separately from all other aspects of social life. Islam also requires that workers be treated fairly, with dignity and respect. The teachings of Islam can be seen to go hand in hand with the aims of the fair trade movement, to achieve fairness, equity and justice for all.

The Fair Factory has teamed up with The Wild Cherry at the Buddhist Centre to show unity behind one message: fair trade is a crucial step towards giving the developing world hope for a better future for tomorrow. For further information please contact Maryam Mohsin on  

[email protected]

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or Jan McHarry on  

[email protected]

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Who's involved?

The Fair Factory coffee shop is based at 103 Whitechapel Road, East London. The Fair Factory is a Muslim Aid initiative that sells certified Fair Trade products, supporting producers across the world. All profits from the shop go towards Muslim Aid projects to help empower and assist those in need. The coffee shop also supports the ongoing campaigning tool to raise awareness of the issues of fair trade, ethical products for consumers and Muslim Aid projects around the world.

The Wild Cherry is a café run by members of the London Buddhist Centre. Work or 'right livelihood' has always played a significant part in the Buddha's teaching. The award winning Wild Cherry serves freshly prepared vegetarian and vegan food throughout the day.

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