As Muslim Aid recognises its Ruby anniversary and marks 40 years of service to humanity, we are proud to unveil our new logo. This refreshed visual identity reflects four decades of compassion, commitment and community, as well as our renewed focus on the future.
Revealed at our 40th anniversary event in London, the logo was created by Arc management with video in partnership with Cre8Aura. The project builds on our long-standing legacy while preparing Muslim Aid for its next chapter of growth and global impact.
The new design carries forward the heart of Muslim Aid’s story. It not only honours the trust our supporters place in us and the resilience of the communities we serve, but also embodies the responsibility of the ummah to help those in need, avert crises, and act as stewards of the earth. These principles, rooted in faith and service, continue to shape our mission and guide everything we do.
At the same time, the logo introduces a modern visual direction that allows us to communicate our purpose with greater clarity, confidence and connection, ensuring that Muslim Aid remains recognisable and relevant for generations to come.
Above is the animation that brings the new logo to life.
For 40 years, Muslim Aid has stood with people facing crisis, poverty and conflict. This new identity represents not only where we have come from, but the values we remain committed to and the world we continue to work for. It is a world shaped by dignity, justice and hope.
Thank you for being part of our journey. Here is to the next 40 years of service.
We are a faith-based British international charity that provides help to people who are victims of natural disasters or conflict or suffering from poverty, hunger, disease, homelessness, injustice, deprivation or lack of skills and economic opportunities.
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Charity CIO No. 1176462
Serving humanity since 1985.
