Real change begins with good conversations. As part of its recent webinar, Change Conversations, creative agency GOOD invited our CEO Kashif Shabir amongst other panelists to discuss the rise of purpose in both the private and charity sectors, the resulting threats and opportunities, and how this could add value for both sides.
Kashif Shabir, chief executive of Muslim Aid, argued that charities need to be a lot better at defining their niche and not trying to do everything, which Shabir sees a lot of larger charities try to do. Instead, they need to ‘bite the bullet and pick a cause and stick with it.
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